Final answer:
A moment of customer interaction
Step-by-step explanation:
An episode in which a customer comes in contact with any aspect of the company, however remote, and thereby has an opportunity to form an impression is a moment of customer interaction.
It could occur in various scenarios, such as a customer walking into a physical store, calling customer service, browsing the company's website, or even seeing an advertisement. All these moments provide a chance for the customer to perceive and evaluate the company, influencing their impression and potential future interactions.