Final answer:
When customers complain and have their complaints resolved, most become loyal customers.
Step-by-step explanation:
Customer complaints, when handled effectively, can have a positive impact on customer loyalty. While it may seem counterintuitive, addressing and resolving complaints can turn dissatisfied customers into loyal advocates.
According to the information supplied in this module, when customers complain and have their complaints resolved, most become loyal customers. Resolving customer complaints effectively can help build trust and improve customer satisfaction, leading to increased loyalty. Therefore, it is essential for businesses to address customer concerns promptly and provide satisfactory solutions.