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A(n) _____ illustrates the four key drivers of a firm's long-term success and shows how goals in each area are linked to others

a. objective script
b. GANTT chart
c. strategy map

User GigaRohan
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1 Answer

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Final answer:

A strategy map is the tool that illustrates the four key drivers of a firm's long-term success, linking goals across financial, customer, internal processes, and learning and growth perspectives.

Step-by-step explanation:

A strategy map is the correct answer. A strategy map illustrates the four key drivers of a firm's long-term success and shows how goals in each area are linked to others. Mainly used within the framework of the Balanced Scorecard approach, it visualizes organizational objectives across four perspectives: financial, customer, internal processes, and learning and growth. It clarifies how intangible assets, such as company culture or employee knowledge, convert into tangible outcomes that support the organization's overarching goals.

A strategy map helps to ensure all parts of the organization are aligned and working towards the common objectives, which is critical because, without a master plan, companies often operate on autopilot, guided only by market forces. This might be effective in a world not bounded by environmental limits, but as limits are approached, a more strategic approach is necessary for continued growth and prosperity. In a rapidly changing business environment, strategy maps are key to adapting and achieving sustainable growth.

User Mercury Dime
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