Question

"You are browsing through job listings for marketing-related jobs on Monster.com. One job catches your attention because it lists the following major responsibilities that closely match your experience:

Candidate will be involved in planning, implementing and evaluating the performance of marketing activities and strategies.
Candidate's major focus will be on evaluating the performance of marketing activities and strategies for effectiveness and efficiency.
Candidate should have a customer value orientation, and strive to facilitate highly desirable customer relationships at minimal costs to the firm.
Which of the following terms best describes the focus of this job?"

A. Marketing Analyst
B. Strategic Marketing Management
C. Performance Marketing Manager
D. Customer Relationship Manager

Answer 1

The job title that best matches the description given is Performance Marketing Manager. This role involves planning and implementing marketing strategies while focusing on evaluating their effectiveness and fostering customer relationships efficiently.

Step-by-step explanation:

The job listing described focuses primarily on evaluating the performance of marketing activities and strategies, with an emphasis on customer value orientation and fostering cost-effective customer relationships. Therefore, the title that best describes the focus of this job is Performance Marketing Manager (option C). This role involves a strong analysis component, but it goes beyond mere analysis to include planning, implementing, and adjusting marketing efforts based on performance outcomes. The role also implies a strategic aspect, considering the need to manage and improve customer relationships efficiently. A Performance Marketing Manager should have a blend of analytical skills, strategic thinking, and customer relationship knowledge, making it distinct from options like Marketing Analyst, Strategic Marketing Management, and Customer Relationship Manager.

When beginning a job search campaign, it's crucial to review the job description thoroughly and ensure it aligns with your targeted occupations. It's also beneficial to know if a particular sector is appealing and to identify targeted companies as ideal employers for a position. Understanding your role, being responsible for outcomes, and excelling in relationship building are also important to make your mark in the job you secure.