Question

What marketing term corresponds to the below descriptions? "Two or more parties must participate for it to occur, and each party must possess something the other party believes has value. Each party must derive benefit or satisfaction from the activity. Each party must be confident in the other party's promise to give something of value. Each party must meet the other's expectations."

Answer 1

The marketing term that corresponds to the descriptions provided is transactional marketing.

Step-by-step explanation:

The marketing term that corresponds to the descriptions provided is transactional marketing. Transactional marketing focuses on the exchange of goods or services between two or more parties. In this type of marketing, each party must possess something the other party believes has value, derive benefit or satisfaction from the activity, be confident in the other party's promise to give something of value, and meet the other's expectations.