Question

Which of the following is true of direct marketing channels?

A) Direct marketing channels are most suited for inexpensive products that are bought in low quantities.
B) Direct marketing channels yield very low margins for the manufacturer.
C) Direct marketing channels result in the lowest out-of-pocket marketing expenses for the manufacturer.
D) Direct marketing channels offer the greatest opportunity for sales communication and customer interaction.
E) Direct marketing channels do not allow the manufacturer control over the sales messages and service quality.

Answer 1

Option D) Direct marketing channels offer the greatest opportunity for sales communication and customer interaction is true. Direct marketing allows manufacturers to interact directly with their customers, enhancing relationship building and enabling tailored sales messaging and service.

Step-by-step explanation:

The question pertains to direct marketing channels, which are ways in which a manufacturer can sell products directly to consumers without the intervention of any intermediaries.

Among the given options, D) Direct marketing channels offer the greatest opportunity for sales communication and customer interaction is true. This approach allows manufacturers to have direct contact with their customers, which can be very beneficial for building relationships, obtaining feedback, and providing customized service or sales messages.

Other options, such as A) and E), are not inherently true of direct marketing channels, as they do not comprehensively describe the flexibility in product type or the control over sales messages in direct marketing. B) is inaccurate as direct sales can sometimes yield higher margins due to the absence of intermediaries. C) can be misleading as while direct marketing may sometimes lead to lower marketing expenses, it is not guaranteed or applicable to all direct marketing efforts.