Question

Marketing channel performance is based on customer reach, operating efficiency, and service quality. In the context of marketing channels, which of the following primarily measures the efficiency of the channel?

A) Customer reach
B) Operating efficiency
C) Service quality
D) Product variety

Answer 1

Operating efficiency is the primary measure of efficiency in marketing channels.

Step-by-step explanation:

In the context of marketing channels, the primary measure of efficiency is operating efficiency. Operating efficiency refers to how effectively a marketing channel is able to perform its functions and tasks while minimizing costs and maximizing output. It focuses on factors such as inventory management, logistics, and order fulfillment.