Question

What type of data will you find in a lead's activity log?

A. The activity type and the campaign responsible for the activity.
B. The user who initiated the activity.
C. Data pertaining to a deleted lead.
D. Any MLM reports that track the activity.

Answer 1

A lead's activity log usually includes the activity type, campaigns associated with each activity, and the user who initiated the activity.

Step-by-step explanation:

In a lead's activity log, you will typically find detailed information about the interactions and engagements that the lead has had with your business or marketing efforts. This data often includes:

• The activity type – such as emails opened, web pages visited, forms submitted, etc.
• The specific campaigns that are responsible for each activity, which helps in understanding which marketing strategies are most effective.
• The user who initiated the activity, if applicable, providing insight into the internal team's interactions with the lead.

Data pertaining to a deleted lead or any MLM reports that track the activity are typically not found in an activity log, as logs are generally reserved for recorded interactions and engagements.