Final answer:
A marketing plan aligns the marketing strategy, objectives, and tactics with the marketing mix.
Step-by-step explanation:
If a marketing plan is done well, it puts a plan in place that aligns the marketing strategy, objectives, and tactics with the marketing mix. The marketing mix refers to the combination of elements that a company uses to promote and sell its products or services, including product, price, place, and promotion.
By aligning the marketing plan with the marketing mix, a company can ensure that its marketing efforts are effectively reaching and engaging its target market.