Final answer:
Location and product features are more likely to be difficult to imitate, while price and brand image are less likely to be difficult or costly to imitate.
Step-by-step explanation:
When considering which bases of differentiation are less likely to be difficult or costly to imitate, location and product features are more likely to be difficult to imitate, while price and brand image are less likely to be difficult or costly to imitate.
Location can be a difficult base of differentiation to imitate because it is often influenced by factors such as real estate availability and proximity to target markets. Similarly, product features can be difficult to imitate because they may require specialized technology, expertise, or resources. On the other hand, price and brand image are less likely to be difficult or costly to imitate. Price can be easily replicated by competitors, and brand image can be influenced through advertising and marketing efforts.