Final answer:
Puffing refers to making exaggerated statements about the quality of a property.
Step-by-step explanation:
The subject of this question is Business and it pertains to the topic of Puffing in the context of property evaluations.
Puffing refers to making statements about the quality of a property that most people know are nothing more than exaggeration or opinions that are not to be taken as factual. It is a common practice in real estate advertisements to use language and images that are exaggerated or ambiguous, but not actually false, in order to attract potential buyers. Puffing is allowed in advertising, but untrue 'facts' are not permitted.