Excerpt from Newton Minow's Speech to National Association of Broadcasters
Speech by Newton Minow
If parents, teachers and ministers conducted their responsibilities by following the ratings, children would have a steady diet of
Ice cream, school holidays, and no Sunday school. What about your responsibilities? Is there no room on television to teach to
inform, to uplin, to stretch, to enlarge the capacities of our children? Is there no room for programs deepening their
understanding of children in other lands? is there no room for a children's news show explaining something about the world to
them at their level of understanding is there no room for reading the great literature of the past, teaching them the great
traditions of freedom? There are some fine childreg's shows, but they are drowned out in the massive doses of cartoons
violence, and more violence. Must these be your demarks? Search your consciences and see if you cannot offer more to your
young beneficiaries whose future you guide so many hours each and every day
The speaker's comparison of television broadcasters to parents, teachers, and ministers emphasizes that
A)
broadcasters do not include these people in their ratings' system
10)
advertisements for ice cream and other junk food are unfairy targeting
children
parents, teachers, and ministers often have to make unpopular decisions
for the benefit of those they serve
parents, teachers, and ministers should use parental controls to monitor
what children are watching on television
D)