Question

Introductions should identify the problem, condition and

solution. Are there consequences to the solutions? Structure the introduction to include the pattern
of “What is?” to “What happens?” to “What will be?” Conclusions should match the introduction.
Is the goal restated? Use a summary, a “Now what?” or a combination conclusion. The conclusions
should be concise and include all main points that link to the introduction.
You work for a marketing, promotions and advertising agency that is expanding its
workforce. As one of the original employees, you’re part of a team that is supposed to
evaluate two possible types of organization structures for the company. You’re writing a
document for the company’s top leaders that summarizes the strengths and weaknesses
of each type of organization. Here are the two paragraphs that are the “meat” of this
document. Type an introduction and a conclusion.
Body
One possible structure is by functional departments—that is, organizing the company into
the Copywriting Department, Graphic Design Department, etc., with each client assigned a
permanent account executive. The primary benefit of this structure is that each department
member can learn from peers and experts in his or her own field. On the other hand,
communication between departments can suffer, and turf wars might develop.
Another possible structure is by client. For example, Consolidated Systems would have its own
team of copywriters, graphic designers, etc., that the account executive would lead. Clients that
don’t have enough full-time work could be assigned a part-time team—for example, the Opera
Media team spend about one-third time on Opera Media and two-thirds time on other clients.
The primary advantage of this organization is that people assigned to the account can quickly
become experts in the market, the products and the unique characteristics of their client. The
primary drawback is that it requires an organized approach to track time and assign workload
fairly among part-time teams.

Answer 1

The introduction outlines the necessity of evaluating organizational structures during the agency's expansion, addressing the current situation, challenges, and potential solutions. The conclusion summarizes the strengths and weaknesses of each proposed structure, and ties them back to the overarching goal of the agency.

Step-by-step explanation:

Introduction:

As our marketing agency stands at the cusp of expansion, it becomes imperative to reassess our organizational structure to ensure sustained success and efficiency. It is essential to address what the current organizational structure is, the inherent challenges we might face, and the potential solutions that two different organizational structures can offer. Considering the functional departmentalization and the client-centric teams, we embark on a journey to understand what happens when we apply these frameworks to our workflow and what will be the consequences and results of such strategic choices.

Conclusion:

In conclusion, the decision between structuring our agency along the lines of functional departments or by client teams warrants careful contemplation of the respective strengths and weaknesses. The goal, to enhance our collective efficiency and client satisfaction, is paramount and, as such, has been reiterated through the examination of each organizational option. We must now consider what now, summarizing the main points, including the expertise development in functional departments versus the deep market knowledge of client-centric teams, and linking these insights back to our original objectives. This will allow us to build a solid foundation for our company, as depicted in the paralleled structure of an essay, ensuring a cohesive approach as we proceed with our expansion.