Question

Select one answer. You would like to understand the overall performance of your Sponsored Brands video campaign in a certain range of time. Which report should you use?

a. A search term report
b. A campaign report
c. A keyword report
d. A campaign placement report

Answer 1

Understand the overall performance of your Sponsored Brands video campaign in a certain time range, you should use a campaign report (option b). This report provides a comprehensive overview of the campaign's performance, including key metrics such as impressions, clicks, CTR, and CPC.

Step-by-step explanation:

To understand the overall performance of your Sponsored Brands video campaign in a certain time range, you should use a campaign report. This report provides a comprehensive overview of the campaign's performance, including key metrics such as impressions, clicks, click-through rate (CTR), and cost per click (CPC).

The campaign report allows you to analyze the performance of your Sponsored Brands video campaign as a whole, giving you insights into its effectiveness and helping you make data-driven decisions for optimization.

This report is specifically designed to provide an overview of the campaign's performance and is the most suitable choice for evaluating the overall effectiveness of your Sponsored Brands video campaign in a specific time range.