Question

The digital version of​ word-of-mouth marketing, which involves creating​ videos, ads, and other marketing content that customers seek out or pass along to their​ friends, is called​ _______.

a. infectious marketing
​b. pass-along marketing
c. mobile marketing
d. viral marketing
e. social media marketing

Answer 1

Viral marketing is the digital version of word-of-mouth marketing, where customers seek out or pass along videos, ads, and other marketing content. It relies on users sharing the content, creating a viral effect.

Step-by-step explanation:

The digital version of word-of-mouth marketing, which involves creating videos, ads, and other marketing content that customers seek out or pass along to their friends, is called viral marketing. Viral marketing is a strategy that uses social media platforms, email, and other online platforms to spread awareness and generate interest in a product or service. It relies on users sharing the content with their network, thus creating a viral effect.

For example, a company might create a funny or compelling video that people find entertaining and want to share with others. As more and more people share the video, it spreads rapidly across social networks, reaching a large audience in a short amount of time. This can lead to increased brand visibility and potentially attract new customers.