Final answer:
To improve the performance of the 'Prank your brother' kit campaign, optimize ad creatives for engagement and relevance, and consider adding more relevant keywords to broaden reach. Regular monitoring and adjustment based on performance data is also crucial.
Step-by-step explanation:
To improve the performance of the "Prank your brother" kit campaign after a drop in clicks, you should not immediately increase the daily budget or pause the campaign. Instead, begin by optimizing ad creatives to ensure the advertising content is engaging and relevant to your target audience. This includes updating images, headlines, and calls to action to rekindle interest in the product.
Additionally, consider adding more keywords that are relevant to your campaign. This will broaden your reach and potentially capture a larger audience with varying search intents. However, make sure these keywords are highly relevant to your product so as not to diminish the quality of traffic.
Regularly monitoring and adjusting your campaign based on performance data is crucial. This ongoing optimization is more likely to result in a positive turnaround than making drastic changes such as increasing the budget or pausing the campaign without diagnosis.