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Commanders have recognized the need for some form of staff organization that can _____ to inform or influence the audiences in support of desired outcomes.

A. direct communication strategy through a stove-piped process
B. craft the themes and messages
C. synchronize actions, words, and images
D. remain passive in the information environment

1 Answer

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Final answer:

The correct answer is option B. craft the themes and messages.

Step-by-step explanation:

Commanders and organizational leaders need to craft the themes and messages that will resonate with different audiences to achieve their strategic goals. This involves a deep understanding of cultural awareness and anticipating how organizational features might be interpreted within various rhetorical situations. For instance, considering historical tensions such as those during the Cuban Missile Crisis, the precise crafting and interpretation of diplomatic communication were critical to prevent a nuclear conflict. Likewise, in modern organizations, there is a shift towards flat structures, encouraging interaction and feedback across all levels to improve strategic communication.

Furthermore, strategic communication within organizations is not merely about crafting messages but also about synchronizing actions, words, and images in a cohesive manner that is fully understood by the intended audience. This process is vital in ensuring that the organizational goals are communicated effectively and can influence audience behavior in the desired way, which often requires overcoming challenges of limited information and perfect judgment as alluded to in the given references.

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