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How much of the buyer's journey is digital?

User Anshuman
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Final answer:

The increase in digital news consumption, driven by the widespread use of smartphones and tablets, has led to a decline in print and other traditional news media. As a result, these industries must adapt by integrating digital strategies to remain relevant.

Step-by-step explanation:

According to research by the Pew Research Center for People and the Press, there has been a marked shift in the way people, particularly younger generations, consume news.

With the advent of smartphones and tablets, digital news consumption has dramatically increased, from 24% in 2004 to 39% in 2012. This rise in digital news sources has inevitably affected the demand for traditional media like print newspapers, and radio and television news broadcasts.

As consumers increasingly turn to digital platforms for their news, the print news market and other traditional media outlets face challenges in maintaining their audience.

Moreover, advertisers follow the audience, which can impact the financial stability of traditional news media. Therefore, it is crucial for these industries to adapt to the changing landscape by possibly integrating digital strategies to retain and grow their consumer base.

User Alex Glover
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