Question

Select the variables that are typically used in demographic segmentation. (Select all that apply)

A) Gender
B) Geographic location
C) Education level
D) Buying behavior
E) Social class

Answer 1

The variables used in demographic segmentation include gender, geographic location, education level, and social class.

Step-by-step explanation:

The variables that are typically used in demographic segmentation include:

• Gender: This variable categorizes individuals based on their biological sex.
• Geographic location: This variable groups individuals based on their geographical area or region.
• Education level: This variable classifies individuals based on their educational attainment.
• Social class: This variable divides individuals based on their socioeconomic status.