Final Answer:
The available targeting options on the Display Network are:
- Contextual Targeting: Ads based on keywords or topics related to website content.
- Placement Targeting: Ad placement on specific websites, pages, or apps.
- Interest-Based Targeting: Targets based on users' interests and behaviors.
- Remarketing: Targets users who've interacted with your site or app.
- Demographic Targeting: Targets based on age, gender, income, etc.
- Placement Exclusions: Avoids specific sites, apps, or categories.
- Custom Intent Audiences: Targets based on recent search behavior.
Step-by-step explanation:
The Display Network offers several targeting options to help advertisers reach specific audiences:
Contextual Targeting: Ads are placed on websites or pages with content relevant to the ad's keywords or topics.
Placement Targeting: Advertisers select specific websites, pages, or apps where they want their ads to appear. This allows precise control over ad placement.
Interest-Based Targeting: Ad targeting based on users' interests and behaviors as inferred from their browsing activity. This can include affinity audiences (based on long-term interests) or in-market audiences (based on recent browsing behavior).
Remarketing: Targeting users who have previously visited your website or interacted with your app. It allows you to re-engage with these users by showing them relevant ads.
Demographic Targeting: Targeting based on demographic factors like age, gender, household income, parental status, etc.
Placement Exclusions: The ability to exclude specific sites, apps, or categories where you don’t want your ads to appear.
Custom Intent Audiences: This allows advertisers to reach users based on their recent search behavior, even if the content they're currently viewing might not directly match the ad's topic.
These targeting options enable advertisers to tailor their campaigns to specific audiences and contexts, optimizing the effectiveness of their display advertising efforts.