Final answer:
Marketing programs capable of establishing strong and favorable customer experiences create brand awareness, customer loyalty, and product differentiation. The correct options are (1),(2),(4).
Step-by-step explanation:
Marketing programs that forge strong, favorable, and unique customer associations and experiences with a brand help to create brand awareness, customer loyalty, and product differentiation.
These intangible aspects of marketing make a product distinctive and can include promises such as a guarantee of satisfaction or money back, a reputation for high quality, and additional services like free delivery.
Advertising plays a pivotal role in shaping these preferences, as it can influence customer behavior and choices even in instances where there might be little to no discernible difference between products, such as tastes of certain ketchups, beers, or mayonnaise when blindfolded.
The emotional response and the trust built by these marketing strategies contribute significantly to the perceived uniqueness of a brand.