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Which of the following is nonpersonal communication from an identified sponsor using the mass media?

a. Publicity
b. Word of mouth
c. Advertising
d. Sales promotion
e. Personal selling

User Richi RM
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Final answer:

In the context of the mass media, nonpersonal communication from an identified sponsor is known as advertising. It is designed to reach a wide audience to promote products, services, or ideas through mass media channels.

Step-by-step explanation:

The form of nonpersonal communication from an identified sponsor using the mass media is c. Advertising. Advertising is distinct from other forms of communication because it is a paid form of communication whereby its content is controlled by the sponsor. It uses various mass media channels to reach a large audience to promote products, services, or ideas. The message is nonpersonal as it is not directed to individual consumers but rather to a wide audience and lacks personal interaction. Companies use advertising to inform, persuade, and remind consumers about their offerings.

User Amom
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