Final answer:
Quantitative marketing research involves numerical measurements and statistical analysis to meet research objectives and is typified by the collection and analysis of quantitative data.
Step-by-step explanation:
Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called quantitative marketing research. This form of research involves the collection of quantitative data, which represents research collected in numerical form that can be counted and analyzed statistically. For instance, quantitative sociology employs statistical methods such as surveys with large numbers of participants to uncover patterns of human behavior.
Different research methods like surveys, interviews, and case studies can be quantitative if they are designed to collect numerical data that can then be statistically analyzed. Unlike qualitative research, which seeks to understand human behavior through subjective evidence like in-depth interviews or content analysis, quantitative research aims for more measurable and replicable findings provided through data that can be quantified.