Final answer:
The true statement about outside advertising agencies is that they are often preferred due to their greater skill and expertise levels. They provide a range of specialized services and possess the ability to portray a unified global image through synergistic advertising strategies. The correct option is E. Unlike in-house agencies, outside agencies can be used to portray a singular global image.
Step-by-step explanation:
Which of the following statements is true about outside advertising agencies? The correct statement regarding external or outside advertising agencies is that they are often preferred for their greater skill and expertise levels. Unlike smaller in-house teams that may be more limited in their range of skills and services, outside agencies typically have a diverse team of professionals with specialized knowledge in various domains such as strategy development, creative design, media buying, and market analytics.
Outside agencies can provide a breadth of creative services, contrary to the notion that they do not. They employ copywriters, art directors, and designers to craft compelling narratives and visual content that resonates with target audiences. Moreover, it is not true that they generally do not have media analysts and researchers; in fact, such agencies commonly have dedicated teams for media planning and research, ensuring that advertising campaigns are data-driven and effectively reach the desired consumer segments.
Regarding costs, it may be perceived that external agencies are more expensive than maintaining an in-house team. However, the value they bring with their expertise could result in more effective campaigns, potentially yielding a higher return on investment. On the international stage, outside agencies are particularly adept at helping companies portray a unified global image through synergistic advertising across multiple platforms and regions, an essential strategy in today's interconnected marketplace.
In conclusion, external advertising agencies offer specialized skills and broad capabilities that are often needed to create impactful advertising campaigns in a complex and evolving media landscape.