Final answer:
A Sales Promotion Agency is the specialized service suited to help WriteOn Stationery manage a UPC mail-in promotion for a free Blockbuster movie rental. This type of agency focuses on promotional activities to boost product awareness and drive consumer engagement.
Step-by-step explanation:
To promote WriteOn Stationery’s products and coordinate a program where consumers can mail in Universal Product Codes (UPCs) from three WriteOn products to receive a free Blockbuster movie rental, the appropriate type of specialized service would be a Sales Promotion Agency. This type of agency specializes in creating and managing promotional activities designed to increase product awareness, stimulate demand, and encourage product trial and loyalty.
Sales Promotion Agencies excel in the execution of marketing tactics such as contests, sweepstakes, rebates, and premium offers like the proposed UPC mail-in program for a free movie rental. They are proficient in providing a turnkey solution that often includes conceptualizing the promotion, ensuring legal compliance, handling logistics of fulfillment, and measuring the effectiveness of the campaign. Partnering with a Sales Promotion Agency can lead to increased sales, heightened brand visibility, and stronger customer relationships for WriteOn Stationery.
In contrast, Collateral Agencies focus on supporting materials such as brochures or business cards, Creative Boutiques specialize in the creative aspect of advertising without full-service capabilities, Interactive Agencies manage online marketing and digital customer engagement, and Direct-Response Agencies focus on media that elicit immediate responses from consumers, like direct mail or infomercials.