Question

Which of the following statements explain why an organization would want to use an external advertising agency?

A.It reduces advertising and promotional costs for the client.
B.It enables the client to gain more control of the promotional activities.
C.It allows more access to the top management of the client firm.
D.It helps provide a consistent and integrated global brand image.
E.It provides the client with the services of highly skilled individuals.

Answer 1

Organizations may opt to use external advertising agencies to reduce marketing costs, gain the service of skilled professionals, and ensure a consistent global brand image.

Step-by-step explanation:

An organization would want to use an external advertising agency for a variety of reasons. Reduced costs in advertising and promotional efforts can often be achieved through the economies of scale an established agency offers. Moreover, an agency can provide a level of expertise and access to highly skilled individuals in the field of advertising, which a business might not possess internally.

One significant benefit of hiring an external advertising agency is the development of a consistent global brand image. This is critical in today's global marketplace, where maintaining a uniform brand identity across different regions and cultures can be quite challenging. An external agency with global exposure is adept at integrating various marketing strategies to support the overarching brand messaging and vision.