Question

Which of the following is true of a creative boutique?

A.They lack media, research, and account planning capabilities.
B.They lack creative personnel such as copywriters and artists.
C.They are headed by a media buying director.
D.They have an inherent disadvantage of being cumbersome and time-consuming.
E.They have lesser access to creative talent.

Answer 1

A creative boutique is an advertising agency that specializes in creative services such as copywriting and graphic design. They lack media, research, and account planning capabilities. However, they have access to talented creative personnel.

Step-by-step explanation:

A creative boutique is a type of advertising agency that specializes in providing creative services, such as copywriting and graphic design, to clients. They are known for their expertise in generating innovative and unique ideas for advertisements and marketing campaigns.

Among the given options, the most accurate statement about a creative boutique is that they lack media, research, and account planning capabilities (option A). This means that they primarily focus on the creative aspect of advertising and may rely on other agencies or departments to handle media buying, research, and account planning.

Although they may lack some capabilities, creative boutiques generally have access to talented creative personnel and can produce captivating and impactful advertising campaigns.