Final answer:
Integrated marketing communications involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.
Step-by-step explanation:
The correct answer is integrated marketing communications. Integrated marketing communications involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.
It combines various marketing channels, such as advertising, public relations, direct marketing, and sales promotion, to create a unified message that reaches the target audience through multiple touchpoints.