Question

Which of the following involves intentional coordination of every. commjnicaiton from a frim to a target custer to convey a consisten and complet message

a. integrated marketing communications
b. online marketing
c. branding
d. digital marketing
e. product positioning

Answer 1

Integrated marketing communications involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

Step-by-step explanation:

The correct answer is integrated marketing communications. Integrated marketing communications involves intentional coordination of every communication from a firm to a target customer to convey a consistent and complete message.

It combines various marketing channels, such as advertising, public relations, direct marketing, and sales promotion, to create a unified message that reaches the target audience through multiple touchpoints.