Final answer:
Taco Bell wants to create a sales promotion event that is fun and engaging for customers, with the idea of holding a contest or game as a strategy to increase involvement and brand engagement. Although this may result in lower participation, the depth of interaction and potential for brand loyalty from those involved is valuable.
Step-by-step explanation:
Taco Bell is interested in creating a sales promotion event that is not only engaging but also ensures that customers have fun. To achieve a high level of customer engagement, Taco Bell decided upon a sales promotion strategy that might lead to somewhat lower participation rates but would significantly increase the involvement of those who do participate. Based on the context provided, an effective approach might be holding a contest or a game, as these types of promotions often require more active participation and engagement from customers.
When companies like Taco Bell opt for such engaging promotion strategies, they take into consideration factors such as the brand's image, the target demographic's preferences, and the likelihood of participants spreading the word to friends and family—essentially creating a buzz. This method of sales promotion can foster a stronger relationship between customers and the brand, as well as generate valuable user-generated content that can be shared across social media platforms. Although a game or contest may result in fewer participants compared to less involved promotions, the level of engagement and potential brand loyalty from those participants can be significantly higher.