Final answer:
Customer service and after-sales support, consisting of warranties, guarantees, and money-back offers, provide customers with reassurance and encourage sales by reducing perceived risk.
Step-by-step explanation:
Delivery and installation, financing arrangements, customer training, warranties and guarantees, repairs, layaway plans, convenient hours of operation, adequate parking, and information through toll-free numbers and websites are examples of customer service and after-sales support.
These offerings enhance the value of a product or service to customers, providing a level of reassurance that the company stands behind its goods or services. Examples of explicit reassurance include guarantees, warranties, and service contracts. Lower-risk alternatives, such as money-back guarantees, encourage customers to purchase with confidence, especially when buying unseen goods through mail-order catalogs or online.
Even without formal policies, some businesses offer informal assurances, like restaurants allowing customers to replace a dish or offering a discount if they are not satisfied.