Question

Sweets Galore, the manufacturer of Rainbow brand lollipops, decided to expand into

manufacturing liqueur-filled chocolate truffles. Its buying process for the chocolates, liqueurs, and
molds was extensive, and included setting product specifications and evaluating sources of supply.
This is an example of a

a. straight buy
b. modified rebuy
c. straight rebuy
d. new-task buy
simplified rebuy

Answer 1

The process described in the question is an example of a new-task buy, where Sweets Galore is expanding into a new product line and must evaluate and source new supplies. So, the correct answer is option d.

Step-by-step explanation:

This is an example of a new-task buy.

Sweets Galore, the manufacturer of Rainbow brand lollipops, decided to expand into manufacturing liqueur-filled chocolate truffles. This expansion required the company to go through an extensive buying process, which included setting product specifications and evaluating sources of supply for the chocolates, liqueurs, and molds.

The decision to enter a new market and acquire new products represents a new-task buy, as the company is purchasing items it has not previously sourced or produced.

So, the correct answer is option d.