Final answer:
For every social media campaign goal, it should be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Using tools like polls and target groups to create message targeting is essential, and listing each step towards a goal adds clarity and motivation. Campaigns like Obama's in 2008 exemplify successful social media strategy application.
Step-by-step explanation:
For each goal of the social media campaign you are tracking, it is crucial to make the goal SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. A specific goal must be detailed and clear, articulating exactly what is expected, without being too broad or general. Having a measurable goal means establishing quantifiable criteria, allowing for observable progress, which in turn keeps the campaign focused and on track towards achieving its objectives.
Effective message targeting requires the use of tools such as polls and target groups to understand what is most salient to potential supporters. This insight guides the creation of a campaign message, distilled into concise sound bites for media purposes, ensuring the campaign message is simple and easy to understand.
In addition, clearly listing each step toward meeting a goal is essential as it adds clarity, builds momentum, and maintains motivation. Each step should support the measurement process and answer the question, "How will I know when it is accomplished?" which ultimately enhances goal achievement motivation.
For instance, the 2008 Obama campaign's adept use of social media utilized tweets and likes to effectively reach and engage supporters, paving the way to victory.