Question

You just launched a campaign last week and want to check on performance stats.

What metric should you look for in Insights?
A. Click rate by time of day
B. Unique users reached
C. Impression reach
D. Optimization

Answer 1

In Insights, the metric you should look for in checking on campaign performance is Unique users reached.

Step-by-step explanation:

In Insights, when checking on the performance stats of a campaign, the metric you should look for is Unique users reached. This metric measures the number of individual users who have seen your campaign. It helps you determine the reach and effectiveness of your campaign in terms of engagement and audience.

For example, if your campaign has reached a large number of unique users, it suggests that your message is resonating with a wide audience and generating interest.

Other metrics like Click rate by time of day and Impression reach are also valuable, but they focus on specific aspects of performance rather than overall reach.