Question

Discrete choice experiments involve careful design of

1. Service profile
2. Choice sets
3. All of the above
4. Neither 1 or 2

Answer 1

The correct answer to the question about which parts of discrete choice experiments require careful design is 'All of the above,' as both service profiles and choice sets are crucial components. The correct option is 3.

Step-by-step explanation:

Discrete choice experiments require careful design of both service profiles and choice sets, making option 3, 'All of the above,' the correct answer to the question which parts of discrete choice experiments need careful design.

Service profiles describe the attributes and levels of the services being tested, while choice sets are the various alternatives presented to respondents from which they must choose.

For example, in determining consumer preferences for a new product, researchers would accurately describe the product's features (service profiles) and present a selection of product variations to participants (choice sets) to understand their preferences.