Question

Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:

• Number of Sends
• Delivery Rate
• Overall Bounce Rate
• Block Bounce Rate
• Open Rate
• Click Rate
• Complaint Rate
• Unsubscribe Rate

Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?

A) Campaign Email Tracking Report
B) Email Performance Over Time Report
C) Email Send Report
D) Account Send Summary Report

Answer 1

The report that fulfills NTO's requirement to pull various email metrics like Send Numbers and Open Rates for each campaign per Business Unit is the Email Send Report (Option C) from Marketing Cloud.

Step-by-step explanation:

The Northern Trail Outfitters (NTO) marketing team needs to pull a report from Marketing Cloud that includes metrics like the Number of Sends, Delivery Rate, and others for each of their Business Units per email campaign. The report that includes all these specific metrics is known as the Email Send Report (Option C).

The Email Send Report details performance metrics for individual sends within Marketing Cloud. It covers metrics such as Delivery Rate, Bounce Rate, Open Rate, Click Rate, and others. It would allow the analyst to evaluate the performance of each campaign effectively, providing a comprehensive overview of the email marketing efforts for each business unit.