Question

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.

Which two actions should the implementation Consultant recommend?

Choose 2 answers.

A. Use Data Designer to link student and alumni data to the contact record.

B. Create an Import Activity to import alumni data into Salesforce Report.

C. Create list attributes to store student data from the Sales Cloud.

D. Use Synchronized Data Sources to data from the Sales Cloud.

Answer 1

The Consultant should recommend using Data Designer to connect student and alumni information and using Synchronized Data Sources to synchronize Sales Cloud data in Journey Builder.

Step-by-step explanation:

The implementation Consultant should recommend using Data Designer to link student and alumni data to the contact record in Journey Builder. This approach will allow for the management and utilization of complex relationships between data from multiple sources, including the Sales Cloud and external systems housing course catalogs, demographics, and alumni information.

Additionally, the Consultant should advise using Synchronized Data Sources to effortlessly and consistently synchronize data from the Sales Cloud. This will provide a seamless integration and ensure that the university has the most up-to-date data available in Journey Builder for their 1:1 marketing efforts to potential students, current students, and alumni.