Question

Northern Trail Outfitters (NTO) wants to automate the sending of shipping notices and a customer survey.

- Shipping notices will be sent once a day.
- The shipping file will be placed on the FTP some time after 4:00 p.m.
- The shipping data will be sorted in the Shipping Notice data extension.
- A field in the data extension will contain the shipping date.
- The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.

Which workflow would most effectively enable NTO to do this?

A. Automation 1: Triggered
Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

B. Automation 1: Scheduled to run daily at 7:00 PM
Import File -> Filter-> Send Email-> Wait -> Filter -> Send Email

C. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM
Import File -> Filter-> Send Email-> Filter -> Send Email

D. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM
Import File -> Filter-> Send Email-> Filter -> Send Email

Answer 1

The most effective workflow for NTO would be two scheduled automations: one at 7:00 PM for sending shipping notices, followed by another at 9:00 AM 10 days later for sending customer surveys.

Step-by-step explanation:

The best workflow to enable Northern Trail Outfitters (NTO) to automate the sending of shipping notices and customer surveys would be:

Automation 1: Scheduled to run daily at 7:00 PM

Import File -> Filter -> Send Email

Wait 10 days (until the shipping date plus 10 days)

Automation 2: Scheduled to run daily at 9:00 AM

Filter (based on shipping date + 10 days) -> Send Email (Survey)

This sequence allows NTO to send the shipping notices once a day after the file is placed on the FTP after 4:00 p.m., and the customer surveys 10 days after the shipping date at precisely 9:00 a.m.