Question

A company is hosting a series of events and wants its customers who register to enter into a journey.

Which two methods are viable configurations for these contacts to enter?

Choose 2 answers.

A. A form hosted on the company website that fires the entry event via SOAP API.

B. A SmartCapture form hosted on a CloudPage that populates the entry source.

C. A form hosted on the company website that fires the entry event via REST API.

D. A SmartCapture form hosted on a CloudPage that updates a profile attribute.

Answer 1

The two viable methods for event registration and journey entry are through a company-hosted form using a SOAP API or a SmartCapture form on a CloudPage that directly populates the entry source database. Option A , B

Step-by-step explanation:

Two viable methods for customers of a company to register for events and enter into a journey include:

A form hosted on the company website that fires the entry event via SOAP API. This allows the company to programmatically trigger a journey entry when a customer submits the form.

A SmartCapture form hosted on a CloudPage that populates the entry source. With SmartCapture, the data entered by customers can directly go into the Marketing Cloud, thus initiating the journey.

Although an option involving the REST API is listed, it's less commonly associated with entry events in some marketing platforms. However, for certain platforms, utilizing REST API might be a suitable method. Similarly, while updating a profile attribute could be part of the process, it does not typically trigger a journey entry by itself. Option A , B