Question

Northern Trail Outfitters (NTO) has decided to use Journey Builder to launch event-driven lifecycle marketing programs. This includes personalized interactions with customers with the goal of increasing purchase frequency.

Which two pieces of information would help NTO achieve this objective?

Choose 2 answers

A. Products purchased from a competitor.

B. Number of items per order.

C. Channel preference of customers.

D. Last purchase date

Answer 1

NTO can bolster lifecycle marketing efforts and increase purchase frequency by leveraging the last purchase date and channel preferences of customers. These insights enable personalized and timely touchpoints via the customers' preferred channels.

Step-by-step explanation:

To increase purchase frequency for event-driven lifecycle marketing programs using Journey Builder, Northern Trail Outfitters (NTO) would find the following pieces of information particularly valuable:

• Last purchase date: Knowing when each customer last made a purchase can help NTO tailor the timing of their marketing messages to encourage new purchases at optimal times in the customer lifecycle.
• Channel preference of customers: Understanding customers' preferred channels of communication (email, SMS, social media, etc.) enables NTO to deliver personalized interactions in the manner that is most likely to engage each customer.

Information on products purchased from a competitor could be insightful for product strategy, but it isn't as directly actionable for lifecycle marketing via Journey Builder. Similarly, the number of items per order may offer insights into purchase patterns, but it doesn't directly inform the personalization or timing of marketing campaigns.