Final answer:
The company has positioned Trap-Ease as a convenient and safe alternative to traditional traps and poisons for homeowners and businesses. They highlight the benefits of Trap-Ease and target their message towards the pain points of the target market. Marketing and advertising campaigns emphasize its features and advantages over the competition.
Step-by-step explanation:
In positioning Trap-Ease for the chosen target market, the company has focused on its unique selling proposition (USP) and differentiation strategy. The target market for Trap-Ease are homeowners and businesses that want an effective and humane solution to deal with mice and rats. The company positions Trap-Ease as a convenient and safe alternative to traditional traps and poisons.
They emphasize that Trap-Ease is easy to use, does not pose any health risks, and provides a more humane way of catching rodents. The company communicates the benefits of Trap-Ease through marketing and advertising campaigns that highlight its features and advantages over the competition.
They also target their message towards the pain points of the target market, such as concerns about safety or the inconvenience of traditional traps.
For example, they might highlight how Trap-Ease eliminates the need to handle dead rodents or the danger of accidental poison exposure. By positioning Trap-Ease as a solution that addresses these concerns and offers a superior alternative, the company aims to attract and capture the attention of the target market.