Final answer:
Product innovation through the internet requires effort from international marketers despite global reach and access provided.
Step-by-step explanation:
Product Innovation through the Internet
The statement suggests that product innovation through the internet requires limited effort from international marketers. This perspective can be explained by the fact that the internet provides global reach and access to a wide customer base. International marketers can use online platforms and tools to showcase their products, target specific markets, and facilitate transactions, all with relatively less effort compared to traditional methods.
Critical Analysis of Validity and Implications
The validity of this perspective depends on various factors. While the internet offers opportunities for global marketing, it also poses challenges such as competition, cultural differences, language barriers, and cybersecurity issues. Moreover, product innovation itself requires significant effort regardless of the marketing channel used, as it involves research, development, testing, and implementation.
Overall, while the internet facilitates product innovation and global marketing, it does not eliminate the need for effort from international marketers. It presents both opportunities and challenges that need to be carefully navigated.