Question

Charlie has a retail store and has experienced a market share loss. Which type of problem would address "what has to be done" to correct this?

a.Quantitative research problem
b.Marketing problem
c.Marketing mix problem
d.Qualitative research problem

Answer 1

To correct the market share loss in Charlie's retail store, a marketing problem needs to be addressed.

Step-by-step explanation:

To address the market share loss in Charlie's retail store, the type of problem that needs to be addressed is a marketing problem. A marketing problem focuses on identifying and solving issues related to promoting and selling a product or service. In this case, Charlie needs to analyze and understand why his store is losing market share and develop strategies to regain and increase the customer base.