Final Answer:
The target market for PuteriKu, a designer scarf brand, in Europe is characterized by a demographic segmentation focusing on individuals with a higher disposable income, aged between 25 and 45, who appreciate chic and fashionable accessories.
Step-by-step explanation:
Demographic segmentation for PuteriKu involves dividing the market based on demographic factors such as age, income, and lifestyle. The specified age range of 25 to 45 suggests targeting individuals in their prime working years, likely with more discretionary income to spend on luxury items. This group is often associated with a higher level of fashion consciousness and a keen interest in chic wear.
The emphasis on Europe as the target market indicates an understanding of regional preferences and fashion trends. Europe is known for its diverse and sophisticated fashion culture, making it an ideal market for designer accessories like scarves. The demographic segmentation aligns with the cultural and lifestyle preferences of the European audience, ensuring that PuteriKu's designer scarves cater to the tastes and preferences of the target customers.
The positioning of the scarves as "chic wear" further refines the target market to individuals who not only seek functionality but also value style and aesthetics in their accessories. This positioning suggests an appeal to fashion-conscious consumers who view scarves as more than just utilitarian items but as statements of personal style and sophistication. Overall, PuteriKu's demographic segmentation strategy is crafted to resonate with the specific preferences and characteristics of the European market for chic and fashionable accessories.