Final answer:
To persuade the Board of Directors to change company policy, focus on demonstrating how the change will increase profitability and personal returns on investment. Customize the speech to the board members' interests and deliver it concisely and confidently. Have a plan for follow-up.
Step-by-step explanation:
To design a persuasive speech to convince the Board of Directors to change company policy, it is important to appeal to their personal return on investment. One effective approach is to demonstrate how the proposed policy change will lead to increased profitability and ultimately higher returns for the board members. You can highlight successful case studies or examples from other companies where similar policy changes have resulted in financial gains. Additionally, emphasizing the long-term benefits and potential competitive advantage can help persuade the board members.
When delivering the speech, it is crucial to keep it concise and engaging. Make sure to customize your message to the specific interests and priorities of the board members. Practice the speech out loud to ensure a confident and compelling delivery. Finally, have a plan for follow-up, such as providing additional data or addressing any concerns raised by the board members.