Question

Prepare a fashion market research questionnaire to assess the kind of outfits in demand among Indian women.

Answer 1

To create a fashion market research questionnaire for Indian women, we can use insights from a study where it was found that women make the majority of purchasing decisions in the household. The questionnaire should explore shopping preferences, occasion-specific habits, factors influencing purchases, size preferences, online shopping trends, and working women's attire needs. This will provide valuable data on outfit demand and offer insights into the apparel preferences of Indian women.

Step-by-step explanation:

To assess the outfits in demand among Indian women, a structured questionnaire is an essential tool for gathering valuable market insights. As a base for our ​questionnaire, we can consider the statistical finding that in a survey of 200 households, 120 had women making the majority of the purchasing decisions. This data points to the significant influence women have on household expenditure, including fashion purchases.

1. General Shopping Preferences: What types of clothing are you most likely to purchase in the coming months? (e.g., casual wear, formal wear, ethnic wear, etc.)
2. Occasion Specific Purchasing Habits: Do you buy different outfits for work, festivals, and social outings? If yes, how do you decide on what to purchase for these occasions?
3. Factors Influencing Purchases: What factors most influence your choice of clothing (e.g., comfort, style, price, brand, latest trends)?
4. Dress Sizes and Preferences: What range of sizes do you feel is most lacking in the current market?
5. Online Shopping Trends: How often do you purchase clothing online compared to in-store?
6. Working Women's Attire Needs: For working women, how do the expectations at your workplace influence your choice of daily work attire?

This questionnaire will help understand the demand for specific types of outfits among Indian women, with a focus on both traditional and modern attire. Additionally, the questionnaire can provide insights into how seasonal changes and regional differences affect clothing choices.

By analyzing the responses from women of different ages, occupations, and regions, marketers can tailor their product offerings to better meet the preferences and needs of their target audience. Understanding the nuances of the fashion market through such a survey is critical for success in the apparel industry.