Question

A traditional direct mail sales letter uses a (single communication / multiple communication / word-of-mouth communication ) channel to reach consumers.An e-commerce sales message uses a (single communication / multiple communication / word-of-mouth communication ) channel to reach consumers.What strategies are effective for persuasive messages flowing upward? Check all that apply.Provide evidence.Present a two-sided argument.Be pushy.Be sensitive to tone.Ignore risks.

Answer 1

A direct mail sales letter utilizes a single channel, whereas an e-commerce message uses multiple channels. Persuasive messages should provide evidence, present two-sided arguments, and be sensitive to tone.

Step-by-step explanation:

A traditional direct mail sales letter employs a single communication channel to reach consumers, while an e-commerce sales message typically uses multiple communication channels due to the digital nature of the platform, engaging potential customers through emails, websites, and social media among others.

Effective strategies for persuasive messages flowing upward include:

• Provide evidence: Back up claims with data and facts to strengthen an argument.
• Present a two-sided argument: Acknowledge counterpoints while emphasizing the strengths of your position to show a well-rounded perspective.
• Be sensitive to tone: It's essential to balance being direct with being diplomatic to maintain professionalism and respect.

Strategies that are not effective include being pushy, as it can come off as disrespectful, and ignoring risks, since recognizing potential challenges can add credibility to a message.