Question

CATS is an approach identified with:

A) CAXI
B) fully computerized interviews administered over the telephone
C) mall intercept surveys for business-to-business products
D) hybrid modes of data collection
E) Internet surveys

Answer 1

CATS is an acronym for Computer-Assisted Telephone Interviewing, a market research technique involving computerized systems that help conduct telephone interviews.

Step-by-step explanation:

The acronym CATS refers to Computer-Assisted Telephone Interviewing, which is a technique used in the field of market research. This approach involves a computerized system that aids interviewers in conducting surveys over the telephone. Interviewers read questions from a computer screen and input the respondents' answers directly into the computer, enabling quick and efficient data collection. This method can be contrasted with traditional paper-based interviews, fully computerized interviews without human interviewers, mall intercept surveys, and other data collection methods.