Question

Advantages of CATI include:

A) interviews can be conducted via TV cable
B) cable and TV interviewing may be conducted simultaneously
C) surveys can be enhanced with the CATI drop-off survey technique
D) the computer dials the respondent, brings up the questions to the interviewer and moves ahead to the appropriate question
E) CATI enhances single source data

Answer 1

The advantages of CATI include interviews via TV cable, simultaneous cable and TV interviewing, automated process, and enhanced single source data.

Step-by-step explanation:

The advantages of CATI (Computer Assisted Telephone Interviewing) include:

1. Interviews can be conducted via TV cable: CATI allows interviews to be conducted over TV cable, enabling wider reach and accessibility.
2. Cable and TV interviewing may be conducted simultaneously: With CATI, cable and TV interviews can be conducted at the same time, providing a more efficient and streamlined process.
3. The computer dials the respondent, brings up the questions to the interviewer, and moves ahead to the appropriate question: CATI automates the process by having the computer dial the respondent, display questions to the interviewer, and progress to the next relevant question, making the interviewing process more organized and efficient.

CATI enhances single source data: CATI improves the quality of single source data, making it more reliable and accurate.