Question

One disadvantage of mall-intercept interviewing is:

A) mall-intercepts, because they require the cooperation of all stores in a mall, are difficult to implement
B) have high turnover rates
C) mall shoppers may not be representative of the target market population
D) interviewers in mall-intercept studies are often distracted by mall activities
E) shoppers may not be shown pictures or graphs

Answer 1

The disadvantage of mall-intercept interviewing is that mall shoppers may not be representative of the target market population.

Step-by-step explanation:

The disadvantage of mall-intercept interviewing is that mall shoppers may not be representative of the target market population (option C). This means that the sample of shoppers being interviewed may not accurately reflect the larger population from which they are drawn. For example, if the target market population consists of a diverse range of age groups, income levels, and interests, but the mall shoppers being interviewed are predominantly young and affluent, the results may not be generalizable to the larger population.